The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.
Bird Box got Netflix to spill viewership numbers and now it can’t stop: Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box – best first 7 days ever for a Netflix film! pic. Read More: www.cnet.com
In the first stage of the rollout, ads won’t be shown within pages, as virtually all are normally, but at full-page size in a private tab opened only after the browser displays a notification and the user explicitly accepts and opens the ad. Later in the year – Brave wasn’t specific – in-page ads will appear from publishers that have verified their identity with Brave Software. Read More: www.computerworld.com
CMOs are still struggling to get the most out of data analytics, but do executives even have access to the right data for their efforts? As it appears, they mostly do across the organization. Read More: www.marketingcharts.com
Well, that covers it! Over 120 different tools from 100 content marketing professionals using each tool to help create or promote their content. Read More: jawfishdigital.com
The world’s largest advertiser, Procter & Gamble, recently proceeded with its plan to take more North American marketing work in-house, this time on the media side, as billionaire activist investor Nelson Peltz continues to push the company to cut costs and improve profit margins. Source: www.adweek.com