Why Is Whatsapp So Popular Among Us Hispanics?

WhatsApp is more popular among US Hispanics than Instagram or Twitter, with those platforms seeing 34.3% and 21% user penetration, respectively. For greater context, that means there are 10 million more US Hispanics on WhatsApp than Instagram, and almost triple more than Twitter. Read More: www.emarketer.com

No Difference In Email Since Gdpr, Consumers Say

Consumers have positive feelings about GDPR – 56% support it and almost 40% say they have more control over how their data is used since the took effect, according to a study by BounceX.But there is one area where they haven’t seen much improvement – email marketing. Among UK consumers polled, 58% see no change in email communications from retail brands. Read More: www.mediapost.com

Social Media Overtakes Word-of-mouth For Tech Reviews, Study Finds

The percentage of U.S. consumers who use social media to discover technology more than doubled to 57% this year from 21% in 2018, the survey found. Matter’s survey indicates that makers of personal technology need to have a social media and online video strategy to help inform consumers about their products. Read More: www.mobilemarketer.com

Juniper Ad Fraud Study Reports a Stark Contrast to ANA/WhiteOps

STUDY: ADVERTISING SPEND LOST TO FRAUD GROWS BY 21%: Dive Brief: Advertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from Juniper Research. The report predicts that advertisers will only save $16 billion of the ad spend that would otherwise be lost to fraud. Read More: www.marketingdive.com

Is Influencer Impact On Brand Image And Safety A Concern For Marketers?

Trusting influencers with brand reputation was the greatest concern for 14% of UK and US digital marketing respondents, according to an August 2018 survey from Influencer Intelligence and Econsultancy. According to a February 2019 survey from influencer tech company Activate, nearly one in five respondents said they planned to up their influencer marketing budgets by 25% to 49% this year, and some have plans to more than triple their budgets. Read More: www.emarketer.com