Have We Reached “peak Martech”?

An Ascend2 study incorporating both B2C and B2B marketers found that marketers are adding technology solutions rapidly – nearly 2 in 5 report adding new technology quarterly, while close to 3 in 10 are adding to their stack monthly. Read More: www.marketingcharts.com

Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency

While digital advertising seems to be providing all the answers and benefits for the customers viewing these digital sign boards which offer AR, Haptics, interaction and ease of access, there is also benefits that can be found for the advertisers who may have been disenfranchised because of the legacy of advertising dating back to Draper and his core of alphas. Read More: www.forbes.com

What Do Cmos Talk About With Each Other?

What are the most pressing topics that marketers in the C-suite are discussing? The newest data from the CMO Council found that when engaging with their peers, nearly three-quarters of CMOs say their most pressing topic of discussion is engaging and aligning with others within the C-suite. Read More: www.marketingcharts.com