F.T.C. Approves Facebook Fine of About $5 Billion

President Trump has dialed back regulations in many industries, but the Facebook settlement sets a new bar for privacy enforcement by American officials, who have brought few cases against large Silicon Valley companies. On Thursday, President Trump took shots at Facebook and other social media companies, accusing them of being biased against conservatives. Read More: www.nytimes.com

Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes

Of note for brands offering e-commerce subscription services is that 1 in 5 global consumers and 1 in 6 in the US said brand trust is becoming more important because of their increasing reliance on brands to automate things they used to do themselves. Top of the list within this area relates to data privacy, as 43% of US respondents said trust in a brand they buy is more important because of the ever-increasing number of brands that have personal information in their databases. Read More: www.marketingcharts.com

More US Adults Own A Smartphone Than Have Home Broadband

That shouldn’t come as a surprise, considering a new report from Pew Research Institute revealing that 8 in 10 US of US adults own a smartphone which is even more than those who have home broadband. While around one-quarter of Americans lack a home broadband connection, there is also about one-fifth of US adults who do not have a high-speed internet connection at home, yet own a smartphone. Read More: www.marketingcharts.com

Is a “data label” too little, too late? CCPA will put a nail in 3rd party data segments.

WHY THE IAB IS CREATING A ‘NUTRITIONAL LABEL FOR DATA’: Its benefits include better assuring marketers that data segments in one data management platform will be largely comparable to those of market rivals. Other testing requirements include providing data buyers with visibility on how data has been onboarded and whether or not it includes matching survey data to cookie data. Read More: www.adweek.com

Regulators Eye the Auctions That Decide Which Web Ads You See

Users’ behavioral data isn’t being shared with a single company but is rather made available to as many as 2,000 companies to facilitate bidding. A group representing EU privacy regulators said it is difficult to justify relying on the legitimate interest basis for companies that track users across multiple sites and apps for advertising purposes. Read More: www.wsj.com