What exactly is a “customer engagement metric”?

HOW CAN MARKETERS CHOOSE—AND TRUST—THE RIGHT CHANNEL-LEVEL ATTRIBUTION METRICS?: As marketers adopt attribution metrics that better reflect the larger company KPIs, it’s important that they not swap one simplistic metric for another, according to Lauren Fisher, eMarketer principal analyst and author of our recent attribution report series. Read More: www.emarketer.com

Quality, genuine, relevant content resonates.

B2B LEADERS SAY CONTENT SPURS BUYING PROCESSES. BUT WHAT CONTENT TURNS THEM OFF?: Almost half of the more than 200 B2B marketing leaders who took part in a survey by PathFactory and Heinz Marketing said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content they found interesting. Read More: www.marketingcharts.com